MediaDailyNews: Dish, Rentrak Partner For Media Data
Rentrak, a media measurement company serving the advertising and entertainment industries, has an industry-advancing agreement with Dish Network to commercially integrate its TV viewing data with Rentrak's TV Essentials audience measurement service.
MediaDailyNews: Forrester: Social Media, Web Spend Up, TV Down
A new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of their media budgets on television in 2010 -- the same level as a year ago -- but down from 2008. Conversely, social media, Web advertising and search are stealing budgets from TV and other media.
MediaDailyNews: Kagan: TV Ad Revs Less In 2013, Than 2006
Although the advertising share of revenues from digital and retransmission fees will grow in the coming years, overall ad dollars for TV stations will still be $3 billion less in three years than it was in 2006.
MediaDailyNews: Correction: Blue State Doesn't Handle MiWorld Ops
Correction: The Feb. 3 Media Daily News story "Former 'People' Writer Creates Global Charity Site" reported MiWorld's IT operations were outsourced to Blue State Digital, per MiWorld. There is no agreement to provide such services.
MediaDailyNews: Mediaedge:cia: Wrigley Win, Kalatzan Hire
Mediaedge:cia has been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia.