MediaDailyNews: Charter Gears Up To Expand EBIF Technology, Enable Interactive Advertising
Charter Communications, the fourth-largest cable operator, is gearing up for wide deployment of EBIF technology to enable interactive advertising. The company has a deal involving FourthWall Media, a Texas-based advanced-advertising firm, to provide the tech backbone for the iTV opportunities.
MediaDailyNews: Read All Aboot It: Canadians Still Like Print Newspapers
A new survey of Canadian adults in 53 media markets indicates continuing popularity for print newspapers north of the border, with a surprisingly low number of survey respondents only reading content online.
MediaDailyNews: Sirius-XM May Get NASDAQ Boot
Six months after receiving its first warning, Sirius-XM Radio has received another notice that it faces de-listing from NASDAQ because it has failed to raise its share price above the $1 minimum required for at least 10 consecutive trading days.
MediaDailyNews: ESPN Sets 3D Baseball Event For July
The self-touted "Worldwide Leader in Sports" seems determined to hold that title when it comes to 3D. Just a day after MSG staked ground as the pacesetter for 3D TV sportscasts -- and 93 hours after Comcast laid claim -- ESPN struck back -- announcing it had a baseball exhibition coming in July.
MediaDailyNews: Marriott Sponsors 'USA Today' iPad
Content providers may be circumspect about what to do with the coming iPad tablet. Not USA Today, which has secured a rather un-Internet-like, dual revenue stream as it debuts. It also has a sponsorship deal with Marriott.