Love What You Do!: Spotlight on Daniell Washington
It is so inspiring to see young girls going after their dream and have so much vision. At only 21 years old, she's on her way to creating a television show for children about the ocean and its amazing creatures. Her company is called The Big Blue & You Foundation. Find out more about why she LOVES what she does!
Back To School...Back To You!
Well, the kids are officially back in school, which means it's back to the routine. Soccer practice. Carpools. PTA meetings. Homework. It seems like there is never a moment for YOU once that school bells ‘rings'. I'm sure you would agree that finding any 'Me' time to start or maintain a fitness or weight loss program seems nearly impossible most days.
Eliminate Shame from Your Game
Most industry experts agree that taking a proactive approach towards your financial concerns is a more effective way to handle the stress that it puts on you and your family in the short and long term. Let's be frank, financial problems rarely sneak up on you. Most people don't wake up suddenly 30 days late on their mortgage. When you see those issues start to become a reality, take a few proactive steps.
The Boss is Dead
Some of us are born into families with "it," some of us are just driven over the edge to "it," and some of us crave "it" but just haven't figured out how to attain "it." That "it" is an entrepreneurial spirit that is a powerful force that can be the key to your success, and yes ... sometimes even failure.
Secrets to Success for Business Owners
Take a minute and absorb these tips that can lead you to success in your business, and your life for that matter!
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Make Your Escape, Before It's Too Late!
   Burned out, stressed out ... or just totally drained?
   Call it what you want, it's something that we might all go through with owning our own business and in order to recharge our batteries, we need a break. When was the last time you truly gave to yourself? I mean really gave to yourself — pampered yourself, or celebrated yourself for everything you do? That long, huh?
   Vacations are a necessity — whether it's two weeks or two days. You owe it to yourself! There's a new word that I learned about first on MOLI, in the Life Balance message board, called a "staycation". It means spending a vacation close to home. Our Life Balance Expert Colette Ellis said, "While I do understand the economic constraints that we are facing due to increased prices for gas, food ... well, everything! I'm wondering: is the "staycation" really our best option for creating a better work life?"
   I, for one, am not a fan of the idea of a staycation, however sometimes you have to deal with your circumstances if you want to cut costs. Now a NYC transplant to South Florida, I feel like I'm on vacation all the time and have to remind myself to go to the beach now and then and really enjoy the weather. :)
   I know a few friends who use vacation time to catch up on de-cluttering their home, do some chores, run some extra errands, or maybe sleep in a little longer. Aside from the sleep ... the rest of that sounds like work to me! I'm sorry folks, but you're missing the point. It's time to get a life…
Vacation (va·ca·tion): A period of time devoted to pleasure, rest, or relaxation, especially one with pay granted to an employee.
You should have your head ducked under water, checking out exotic fish, not shoved in a dusty cardboard box digging through old 45s and books from the '80s. With stress levels being so high, it's so important to dedicate "me time" to ourselves.
You scratch your head and say, "Yeah, yeah sounds good, Simone, but I'm strapped for cash." Don't worry, you know I'll take care of ya…
Here are some vacation or staycation tips to help you save some money and yet still pamper yourself with a break!
1. Stay close to home, but, please, leave! Try a weekend getaway at a bed and breakfast.
2. Find timeshare rentals in or close to your town.
3. This should be obvious, but, if at all possible, BARTER! As a member of a barter association, I can go to Mexico with $500 barter bucks! In various exchanges, I've seen locations as exotic as Jamaica and Thailand - all on barter. Find out more about travel and barter here.
4. Volunteer! If you want to go to retreats and seminars, and not pay much for it, volunteering is the way to go. I remember being fresh out of college and wanting to attend some seminars that would set me back a pretty penny. So, instead of sulking and not going, I'd offer my bubblin' personality as a hostess. LOL! Smile, welcome, point to entrance. The job didn't get much harder than that. At one time, it saved me a cool $1,200 and I was able to see all of my favorite speakers. Of course, you still have to pay for hotel and travel, but if you're lucky, you'll find a friend in the area to crash with!
Vacation, staycation, day spas, bed and breakfast ... whatever you do, do something — and give yourself the break that you deserve.
Simone Kelly-Brown is the contributing editor for the MOLI Small Business Center. The Live the Good Life on Zero Cash column will appear every Monday. She is also the founder of The Give 'N Take Network, a national business networking and bartering system for women business owners.
 Keep Livin' Good,
Simone
It Takes Two: The Power of Collaboration
Many times, we think ONLY WE KNOW HOW TO DO IT RIGHT, we don't feel like training some bratty intern who is going to mess it all up, or we just don't have the time. Yes, these are the excuses I hear all the time from new clients who are pulling their hair out from stress, because they believe these myths of entrepreunuership.
Psssssst … come a bit closer, I have a secret to share with you. It's the simplest thing on earth. ASK FOR HELP!
We take for granted the amazing resources that are right at our fingertips, right in our PDAs, rolodexes, or that stack of business cards at the bottom of our desk drawers … there's no telling what we could accomplish!
There are many things you can do with smart alliances and bartering with others to make it a win/win for everyone! Creating strategic alliances with someone who complements your business (as you do theirs) is what it's all about. Here are some examples that might even work for you!
PROBLEM 1: Stacie B., Fashion Editor of an E-zine
Stacie has a newsletter she writes each month. Gifted with amazing writing skills and knowledge of the latest fashion trends, Stacie always has her readers raving! The only problem is that "everyone" who reads it is her husband, two cousins, and some old co-workers.
She has a college friend, Veronica, who owns a popular salon in Brooklyn. Veronica has gathered 6,000 names and e-mails in her database, since she's been in business. Her problem is that she is understaffed in marketing and has no time to send anything out to that amazing list, besides a discount every few months. She has no consistency and needs something to create repeat customers.
THE SOLUTION: Joining Forces
Stacie B. should start writing fashion and styling tips on the latest trends, feature Veronica's hair tips, some before and after photos of Veronica's clients, and even interview some of the clients who are the most trendy. Veronica will throw in a monthly discount that readers can only get by printing out the coupon and bringing it in to their appointment.
Benefits:
   * This gives Stacies B. an audience to brand herself to and gain a new fan base.
   * Veronica didn't have time to write and edit a newsletter, but now Stacie will take control of that.
   * She gets to brand her salon more, improve her customer retention, and even highlight her clients who will LOVE being in the spotlight.
PROBLEM 2: Jenny and Kevon's First Friday's Event
Jenny and Kevon (a husband and wife team) are known for throwing the hottest parties in North Carolina. They just found a great new venue for their First Friday's event. There's a top-notch sound system, funky décor, sexy lighting, prime location, but the problem is … there's no food at this venue, only drinks. It's an after-work spot, so people usually come hungry after a long day on the job.
THE SOLUTION: Joining Forces
Kevon remembers a caterer who'd be able to come and sell food at a low cost to attendees, because the caterer is still building his business. So, they contact him to see if he'd be interested in sponsoring their event. In exchange, the caterer gives them a one-hour free buffet. Then after that, he sells full dinner plates for just $6.
Benefits:
   * Kevon and Jenny will give the caterer loads of exposure.
   * There will be no more hungry party-goers and it will draw more of an early bird crowd to get the party started quicker.
   * The caterer's logo will be in party e-mail blasts with links to his website.
   * He'll have a banner at the event and flyers on all tables.
   * Both parties will share the e-mail list of new sign-ups from that night.
   * The caterer made a nice amount of money at the end of the night as well.
So, you see how one hand washes the other? Start thinking about your joining forces solution and who can help you with a problem that you have with your business! Breeze through your address book and a lightbulb might just go off.
Good luck!
Keep Livin' Good,
Simone
Don't Bite of More Than You Can Chew!
Trading with others is loads of fun and an easy way to save your cash; from one-to-one barters to offering your goods to thousands in a barter exchange. It's true that once you get the hang of it, you can become a bartering machine! But hey … not so fast, Speedy Gonzalez, you might overload yourself if you're not careful. The goal is to create smart barters with balance. Here are some simple tips, so you don't bite of more than you can chew!
Many people barter their services, from consulting, coaching, hairstyling, contracting, plumbing, you name it. We know that time is definitely valuable.
So, before you say yes to a barter, ask yourself the following…
1. How much extra time can I REALISTICALLY offer each week or month without over-extending myself or cutting into my paying client's time?
2. What's my return looking like and when will it be delivered? You want to make sure this is clear. What if you spend five hours a week on a project and they don't fulfill your barter until two months from your date. Get it in writing first!
3. Is the service something that can be delegated to another team member, intern, or volunteer to save me time?
Dig Up Some Products and Perks
Don't have the time? Search for some more buried treasures to offer up.
1. Do you have access to tickets, events, restaurant discounts etc, that your barter client might need instead?
2. Instead of getting you in the flesh, have you duplicated yourself in the form of a book, e-book, CD, DVD, or podcast? Informational products work wonders. You produce it one time and can reach thousands!
3. Do you have extra inventory on a product that you can offer up?
I remember when I first started bartering years ago, I was saying YES to a lot of things, because I wanted what they had. I also remember I went through a period of over-extending myself to the point of working overtime to fulfill the needs of cash-paying and barter paying clients. Remaining a person of my word means a lot to me.
Your reputation as a person who comes from a place of integrity can go a long way and also be a predictor for how long you'll be in business. Needless to say, I kept my word after learning that STRESSFUL lesson of over-doing it. If you learn anything from my mistake, only barter when you absolutely know you have to resources and time to fulfill that order. Bartering should be fun, not a chore!
Keep Livin' Good,
Simone
Give Power To Your Pen!
Never underestimate the power of the written word. When you pitch someone in person about your company, certain things might remain on their minds more than others, depending on your tone, body language, and inflection. However, once that ink hits the paper, your message is there for them to absorb, dissect, and unfortunately even score two points in the office wastebasket.
Remember, your writing represents you and your business. Everything you send out — whether it's an e-mail or a proposal, represents YOU. Don't feel intimidated and that you need an MFA in English in order to write your own marketing materials.
What to Write?
- How-To articles
- Business trends for your industry
- A weekly or monthly column in a magazine or e-zine
- A book related to your industry and experience
- Monthly newsletter
- Press kit materials (bio, company backgrounder, etc.)
- Website copy
Note: Always include your byline in articles: (Your name, description of company, and contact information.)
When you are writing about your topic, the expertise you are displaying is your soft sell. No need to bang people over the head with your credentials or your company's products and services. If you are sincerely helpful with your advice, (Own Your Power Communications can help you with your marketing efforts) people will remember you in the long run. (Call us today!) There's no need for subliminal messages throughout your text. :) Okay, so I'm being silly, but you get my point.
- Come up with topic ideas you are well versed in and that are related to your industry
- Go through your list of contacts and see who can help you get published (an article in a magazine, online newsletter, a review of a book or product, etc.)
- Utilize any organizations you belong to, alumni, local newspapers, trade magazines (online and off), etc.
- Surf the Internet and look for sites that might be in need of your content.
Although you might not be paid with cash, your reward of putting your name in the face of the public is the trade-off!
Do it Write!
- Choose a style you feel most comfortable with and that also appeals to your audience. (Is it informative, provocative, humorous, conversational, etc.?)
- Write with a purpose, each communication should focus on a point.
- Know your audience and speak their language.
- Never send a letter out the same day you write it. Look at it the next day and read it as if you were the target of the letter.
Get Extra Eyes
Hire a professional copyeditor to help you out or if it's something quick and you want to conserve your money, call on the extra eyes of friends, your Uncle Joe, co-workers, and employees to read your materials over for you. Sometimes there are things you won't catch, no matter how many times you review it!
Benefits of Using Writing as a Marketing Tool
- Writing increases your visibility and credibility, and helps establish you as an expert in your field. Experts are always in demand for writing and public speaking.
- Not only are you branding yourself, your research needed to write various materials will keep you on your toes.
- It reinforces your image and adds prestige.
- Writing can be cost effective publicity.
Low-Cost Promotion with a Dash of Bartering
Think of all of the things that you need in order to get your book created.
Editors, typesetter, book cover designer, photographer, PR, etc … If you know any people who can help you, you might want to offer them something in return. Maybe a page in the back of your book that's an advertisement for their business? Maybe in your e-mail blasts and on your website you promote them? Think out of the box just a little and you might not have to pay much to publish your first book. Many might barter with you but, if not, they might at least cut you some slack on the price.
I was able to get sponsors for my first book, Jack of All Trades, Master of None. I had a bank sponsor my launch party where they paid for everything, I had a few people buy ads, and I bartered with others. Just put on your thinking cap and brainstorm about what you can offer someone before you reach into your wallet. For more self publishing tips and writing for your business, check out these websites:
How to Use Writing for Your Business
http://www.TheBookSistah.com
http://www.bob-baker.com/self-publish-book/
http://ezinearticles.com/?Less-is-More:-Editing-Your-Business-Writing&id=143666
http://ezinearticles.com/?Short-Cut-Your-Books-Success-with-Self-Publishing&id=908875
http://www.Lulu.com/
http://www.iUniverse.com
Good luck! Now, get to writing. :)
Keep Livin' Good,
Simone
No Magic Genie Required To Grant Your Wishes
Would you love to eat at a lavish restaurant at least once a week? Itching to take that dream vacation to an exotic Island? You need to refurnish your home office, but ummmm ... it's not really in the budget right now. The mortgage, sky rocketing gas bills, and your kid's tuition seem to be taking center stage instead. Without taking on the guilt of enjoying life … you CAN get many of these things and live good. I mean really good by finding cool barters. I mean, come on, that's what this is all about, Livin' the Good Life, baby!
A spark of creativity, a great connection, a desire to save, and a buried treasure or talent you possess are all you need. You can get what you desire with just some of those main ingredients to lead you to a trade that can blow your mind. I'll admit, finding good deals isn't always easy, but when you stumble upon someone who has something amazing to offer and is open to trading or, better yet, a member of a trade exchange that you're a member of, then GO FOR IT!
I looked around and found some really interesting deals that others have been able to nail and wanted to share them with you.
In Tallahassee, FL, a photographer traded for:- A year's lease of office space
- A Jacuzzi tub
- Pavers for landscaping
- Hair, Nails, Massage, Permanent Makeup, and other personal services
- Clothing and Shoes
- Computers - Hardware and Services
- Signage
- Furniture
- Print Advertising
- Hotel Rooms
- Concrete Patio
- Restaurants
In Brooklyn, NY, Publicist Fiona Bloom was able to get a week-long vacation in a luxurious villa in Barbados for publicity work. She did it not only once but two years in a row.
In Boca Raton, FL, an owner of a human resources firm created custom employee handbooks and in exchange was able to rack up on:
- A billiards table- Office furniture
- Event tickets
- Restaurants
On barternews.com they mentioned a barter and cash mixed that was a great savings for hotel rooms:- Koh-I-Noor, a manufacturer of artists' instruments in Bloomsbury (NJ), bartered trade credits held in its account with Active Travel for accommodations at a hotel in Woodcliff Lake (NJ) for a four-day meeting. Jeffrey Murray, manager of sales promotion, education, and training, said, "The rate for a single room was $130, but, by bartering, we saved a third off that amount and paid a rate of only $80."
- Hi-tec, a division of a UK-based athletic shoe manufacturer, is getting more than just a reduced room rate when it holds its annual sales meeting for 150 attendees at a Fort Lauderdale resort. Hi-tec paid 35% of the room bill in trade credits along with 25% of its food and beverage costs.Some of my very own favorites that I've been able to barter are marketing coaching for:
- Web design
- Pampering (massages, manicures, pedicures, and facials)
- Getting my office, living room, and dining room redecorated and painted.
Ghost Writing for Someone:
Team Motivation presentations for a salon's staff:- My hair done whenever I'd like, on the house!
Now you have an idea of some things that others are doing in the barter world. Pick up your own magic lamp to conjure up your own barters that rock. Who needs a genie?Keep Livin' Good,
Simone
Simone
My Services:
I specialize in Marketing Coaching and informational products that educate entrepreneurs. My company, Own Your Power Communications prides ourselves on our strong reputation of offering professional, creative and down-to-earth service.
Our unique marketing strategies and consultations empower our client's businesses to stay focused and become successful. We can help you increase awareness, sales and retain your current customers. We have marketing coaching courses, networking events, a radio show, and free business resources for entrepreneurs.

I'm also the new Small Business Contributing Editor for Moli.com! If you want to get featured and have an interesting business or blog, hit me up with a message and I'll try to fit you in sometime soon!
Check out my sites here: www.ownyourpower.biz
I love writing and offering marketing tips. MAKE SURE YOU VISIT MY BLOG and post a comment! Would love to hear from you!
Lastly, I also have a networking organization for WOMEN, check it out and join our huge family of positive women from all over the country! WWW.GIVENTAKENETWORK.ORG We currently have chapters in NY, NJ, DC, MIAMI, and ATL and our online community is right here on MOLI.
Greenvale, NY(US)
Class of 1996
Major Business Adminstration (marketing)