Everyone everywhere is talking about core fitness and for good reason. Modern fashions show off the abs, sides, back and butt like never before. Now is the time to get familiar with a fitness technique that not only helps create a toned, sexy midsection, but offers serious health benefits, too, “core training”. The core—the muscles [...]

I had the pleasure of meeting Rochelle, earlier last month, at an event where we were both speakers. Listening to her speak was definitely impressive and moving, and it’s not hard to see why she’s been featured on Oprah! This Own Your Power member is deeply compassionate and it shows that she truly wants to [...]

On Saturday night the American Heart Association held its annual Heart and Stroke Ball for 200 people—50 more than last year—at the Eden Roc hotel in Miami Beach. The organization surpassed its fund-raising goal before the event, despite having fewer corporate sponsors than in years past. The association’s south Florida marketing manager, Joanna Palmer, cited the economy and former donors’ lack of charitable budgets for the year as the reason for the decline in corporate sponsorships.

To combat the downturn, Palmer offered additional marketing and branding opportunities at other events for sponsors of the ball, in addition to placing sponsors’ names and logos on the invites, tables, and programs. “We’re making them visible in the community through other events we’re doing throughout the year to provide them more return on the investment,” said Palmer, noting the association achieved its goal of $250,000—$100,000 more than last year—before the event as a result of sponsorships, ticket sales, and table sales. “We saved ourselves by adding these extra options and making this event the cumulative celebration of a year’s worth of achievement in heart disease [research].”

Adidas continued a marketing campaign tied to its 60th anniversary with the official "Customize Your Life" kickoff party for its online shoe customization program on Thursday in Miami. The five-day Customize Your Life event piggybacked on the campaign’s message of promoting individuality and originality by bringing consumers into the store and directing them to the company's Web site to custom design their Originals sneakers. The sporting goods manufacturers partnered with Modern Luxury Media for the event, which also took place on Thursday in New York, Atlanta, and Chicago and on Wednesday in Los Angeles.

“The goal was to establish Originals in our core lifestyle market, and Modern Luxury hits that [group] with all their local magazines,” said Adidas America’s vice president of retail Mark Friedman in reference to Modern Luxury's Miami, Manhattan, Atlanta, Chicago, and Los Angeles titles. “They really have a strong local presence in those key markets.” The series continued the brand's Celebrate Originality campaign, which launched in New York in November as a celebration of the company's 60th anniversary and its original sneaker design.

The travel industry buyers and exhibitors attending the U.S. Travel Association’s International Pow Wow at the Miami Beach Convention Center took over Lummus Park Sunday night for the travel marketplace’s kickoff event. Each year, the annual conference’s nightly events (a restaurant night is scheduled for tomorrow, a final wrap-up party downtown for Wednesday) are coordinated by the host city’s convention and visitor’s bureau and intended to showcase the city’s culture and woo future travel business.

The Miami Beach Convention and Visitor’s bureau enlisted Randi Freeman, president and owner of event production company Logistics Management Group, to design and produce the outdoor event, which garnered nearly 5,000 guests. Freeman contracted Florida Fence Rental Inc. to fence in the event's footprint—the park between 7th and 9th Streets—later dividing the space into three areas with Miami-centric themes: tropical, SoBe nightclub, and Deco jazz.

We caught our first glimpse of the new All for the Mountain collection last month, at Mara Hoffman’s Fashion Week presentation in Nolita. Jewelry designer Carly Margolis and Hoffman have been friends for years, and it’s almost as if the pair were psychically connected when they made their fall 2010 collections—her cosmic jewels the perfect [...]

We wear Dr Martens to work as if they were old fashioned grown up wing tips. But that’s because our job rules and we can wear whatever we want! Except UGGs, of course. That’s always a no here. But if you’re stuck in an office with more rules than that, maybe you can sneak one [...]

Halfway through the Levi’s/FADER Fort and still Friday is a doozy. We met the guys from Harlem at The Fort last year, so it’s exciting to see them playing this afternoon. We’ll probably be eating cupcakes while doing so. It’s a windy one today so if the lineup wasn’t already going to make you hold [...]