LoKast’s Proximity Based Mobile App Takes Content Sharing To A New Level
Between the geolocation wars of Facebook and Twitter and the flux of geolocation-based social networks and mobile apps that have been hitting the market recently, the competition is tough. Today, mobile networking startup NearVerse, is launching a free iPhone app, called LoKast, which allows people to share media between iPhones at super-fast speeds. The kicker: the app connects people in its network based on proximity. LoKast, which is actually short for “local-casting," allows you to set up a profile that will list all of your photos, selected contacts, videos, web links and music on your mobile phone. You can select which content you'd like to include to the public and which content you'd like to keep private. When a LoKast user is in proximity (300 feet) of other LoKast users, the app will automatically discover other users nearby and allow the user to view and download their content. For example, you can see the iTunes library of any user who is in close proximity to you. You can choose to download a 30-second clip of any song to your own profile and can also follow the link to the iTunes store to purchase the music (LoKast collects an affiliate fee for this, of course). Similarly, you can download photos, videos and even contacts from other users into your profile. You'll also soon be able to share apps on your phone with other users.
Twitter Expected To Take The Wraps Off Its Advertising Platform Today
Later today, Twitter CEO Evan Williams will be interviewed by Umair Haque of the Havas Media Lab at the SXSW conference in Austin, Texas. We'll of course be covering any announcements that will be made by Williams on stage, but we expect that at least part of the keynote address will be centered around the company's advertising platform. Twitter made a memorable splash at SXSW three years ago, and will likely have opted for the conference as the right place to detail its digital advertising plans, which it hopes will become a major source of revenue in addition to its realtime search outsourcing deals with major Internet players.
KIT digital Buys Rival Multicast For Approx. $18 Million
Didn't I just write that the online video publishing market is heating up quickly? Here's another testament to that notion: KIT digital this morning announced that it has agreed to acquire privately-held competitor Multicast Media for net consideration of approximately $18 million. The acquisition sum is comprised of $4.9 million in cash and 1.3 million shares of KIT digital common stock, plus the assumption of approximately $4.6 million in long-term liabilities. KIT digital plans to close the acquisition by the end of this month.
Brightcove To Power Online Video Platform For EMI Music In North America
The war between the enterprise-grade online video platform providers rages on, and Brightcove will announce later today at the SXSW conference that it was won another small battle by signing up EMI Music, one of the "big four" record companies. The EMI Group company will use Brightcove as its online video publishing and syndication platform of choice in North America, across all of its website properties and to some of its third-party syndication partners.
Dan Abrams Expands Mediaite Empire With Fashion News And Culture Site Styleite
Media and legal news pundit Dan Abrams is expanding his Mediaite, mini-empire today with the launch of fashion news site Styleite. Abrams announced late last year that he has a definitive plan for expanding to other verticals, and most recently launched tech and geek culture site Geekosystem. Styleite is the Mediaite family's venture into fashion journalism, with a little edge and pop culture stirred in. The site covers the news of what's taking place in the industry and focuses on a blend of analysis and breaking news. Stories range from Amy Winehouse's new designs to Yves Saint Laurent's latest exhibition to Lady Gaga's best fashion moments in her latest music video. The site also features a fashion industry-focused Power Grid which is Mediaite's trademark feature for ranking individuals and execs in various industries. The technology will rank 3,000 models, brands, execs, designers, reporters and others in the fashion industry based upon their power and media exposure weekly.
Mission: Impossible actor dies
Peter Graves, star of the TV series Mission: Impossible and the Airplane films, dies of a suspected heart attack in LA, aged 83.
Alice still leads US box office
Tim Burton's Alice in Wonderland holds firm at the top of the US box office chart for the second week running.
French singer Ferrat dies aged 79
French singer Jean Ferrat, whose communist views saw many of his songs banned in the 1960s, dies aged 79.
Drug ring 'link' in Haim's death
Actor Corey Haim's death is being linked to a major drug ring which is illegally obtaining prescription drugs, US police say.
Kele Okereke to play Ibiza Rocks
Bloc Party singer Kele Okereke has announced details of his first solo live gig, playing this summer's Ibiza Rocks series alongside The Prodigy and Dizzee Rascal.
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