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By: Nate Heinrich
Courtesy Of: E-Myth
15. Jul. 2008
Having a blog on your business' website is a great way to communicate with your clients and prospects. It's an easy and cost-effective way to:
* Relay news and updates about your company
* Note changes in your market segment
* Solicit feedback about your product and services
* Show off your expertise in your business' core competencies
Communicating openly and regularly on these topics will — over time — generate a "virtual" rapport between your business and the people who visit your site.
This ongoing dialogue with your visitors gives your company an air of transparency. Your site will become more than a faceless marketing and lead generation tool. It will truly represent your business, which, after all, is really an extension of you, a person who takes great pride in what they offer.
Even if a prospect or client has never come in direct contact with your business, if they feel like they know the people that are "behind the screen," they are much more likely to buy from you and refer you to those in their network.
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