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Get Out & Work That Room!/Courtesy of Michelle Wild Photography

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Work That Room, Baby!

By: Simone Kelly-Brown/MOLI

19. May. 2008

Networking, schmoozing, making connections. Call it what you want, it's something that is a necessity if you want to do business today. Many of us either love it or hate it. Personally, I wasn't too fond of it in the past. Although I'm an outgoing person, I just hated starting conversations with people I had no idea what to say to. Oh yes, my friends reading this will laugh out loud. "Yeah right, Simone, shy? She can talk anyone under the table!" Ha ha, very funny, but that is beside the point.

Many folks, even extroverts, avoid networking for the simple fact that they don't want to talk to strangers. Some feel that they don't have anything to offer, or don't feel like going to a pick-up joint disguised as a networking event. Yeah, you know the ones. I actually went to one last week and I was asking where the 'networking' was as I looked at the dance floor full of executives doing the electric slide (I kid you not! The electric slide!) I thought, "Darn! Foiled again!" Hey, we all love to have fun, but if it's a party, just say it's a party!

So, you see why I got fed up and started my own event, "Give ‘N Take Network": http://www.giventakenetwork.org. There's still hope for us all...we can make networking work if we really think about the benefits and plan for a successful outcome.

The things that can arise from networking are amazing. Most of my best contacts are people I met at business conferences and networking events. I actually make it a point to tell my clients to schedule in at least two networking events a month that target their audiences. Being seen and heard will increase your chances of success! Not only is networking good for business, but also for your personal life!

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