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It Takes Two!/Courtesy of Jessia Lynn via flickr

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The Power of Two! Learn the Benefits of Collaboration

By: Simone Kelly-Brown

21. Jul. 2008

Live The Good Life on Zero Cash

Many times, we think ONLY WE KNOW HOW TO DO IT RIGHT, we don't feel like training some bratty intern who is going to mess it all up, or we just don't have the time. Yes, these are the excuses I hear all the time from new clients who are pulling their hair out from stress, because they believe these myths of entrepreunuership.

Psssssst … come a bit closer, I have a secret to share with you. It's the simplest thing on earth. ASK FOR HELP!

We take for granted the amazing resources that are right at our fingertips, right in our PDAs, rolodexes, or that stack of business cards at the bottom of our desk drawers … there's no telling what we could accomplish!

There are many things you can do with smart alliances and bartering with others to make it a win/win for everyone! Creating strategic alliances with someone who complements your business (as you do theirs) is what it's all about. Here are some examples that might even work for you!

PROBLEM 1: Stacie B., Fashion Editor of an E-zine

Stacie has a newsletter she writes each month. Gifted with amazing writing skills and knowledge of the latest fashion trends, Stacie always has her readers raving! The only problem is that "everyone" who reads it is her husband, two cousins, and some old co-workers.

She has a college friend, Veronica, who owns a popular salon in Brooklyn. Veronica has gathered 6,000 names and e-mails in her database, since she's been in business. Her problem is that she is understaffed in marketing and has no time to send anything out to that amazing list, besides a discount every few months. She has no consistency and needs something to create repeat customers.

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What People Are Saying…

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  • From: Twentity
    16:24 EDT, 01.Aug.08

    Great article! I am actually looking for venues to have a party and this article gave me a great idea for collaborating with a cafe to keep costs down. Thanks Simone!

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