Travel on Barter Bucks!/Courtesy of Scrappy Graphics via flickr
You Got What I Want! Barter is Smarter (Pt 2)
23. Jun. 2008
Live The Good Life on Zero Cash
Meeting and incentive businesses can utilize barter to boost sales production and also to eliminate excess inventory. It's easy, it's smart, and it works like a charm. I'm such as fan of this industry, since I've been able to accumulate so much for my business and personal life on barter.
According to barter industry icon Don Mardak, whose company, IMS, is one of the world's biggest barter companies, savvy meeting and incentive professionals are discovering that bartering is a great vehicle for moving excess space, attracting new customers, and generating barter dollars that can be used for advertising and other business expenses. I've been hosting my networking event for over six years and I never pay for a location, because I've been able to find a way to bring value to my venues with promoting them to my lists.
How it Works With a Barter Exchange
In its simplest form, bartering involves an equal trade. One business swaps an item or service for another. And through professional barter exchanges where members pay a commission fee for goods or services traded, more complex trades are possible.
However, Here's How a Barter Transaction is Completed in an Exchange:
1. A business lists an item or service for trade through the barter exchange. Using an actual exchange helps make the process easier and gives you exposure to thousands, as opposed to working on your own deals by yourself.
2. In return, the business receives a trade credit based on the dollar value of the item or service offered.
3. It can then use those trade credits to "purchase" goods or services offered by other members. As a result, that business is paired with a rich, varied network of actively bartering businesses.
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