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What Shade of Green Are You?
New Urbanist outlines 4 types of sustainable thinking
What shade of green are you? Here's a handy schema for figuring out what motivates you to do right by the planet — as heard at the Congress for the New Urbanism XVI in Austin, Texas, last weekend:
Ethicist: believes treating the planet right is a moral duty
Representative: Al Gore
Emblem: Polar Bear
Trendsetter: committed to helping the planet, as long as it doesn't hurt too much
Representative: Leonardo DiCaprio
Emblem: Prius
Opportunist: eager to help the planet — and earn a profit
Representative: Richard Branson
Emblem: Windmill
Survivalist: it's too late to save the planet, so dedicated to saving self
Representative: Top Secret
Emblem: Underground Bunker
(Adapted from the "four types of sustainable thinking" laid out by New Urban planner Andres Duany, of the firm Duany Plater-Zyberk, during a panel on marketing the green message.)
Celeste Fraser Delgado is the MOLI View's contributing editor for Worthy Causes. Her Do-Gooder blog appears Tuesdays and Thursdays.
Ethicist: believes treating the planet right is a moral duty
Representative: Al Gore
Emblem: Polar Bear
Trendsetter: committed to helping the planet, as long as it doesn't hurt too much
Representative: Leonardo DiCaprio
Emblem: Prius
Opportunist: eager to help the planet — and earn a profit
Representative: Richard Branson
Emblem: Windmill
Survivalist: it's too late to save the planet, so dedicated to saving self
Representative: Top Secret
Emblem: Underground Bunker
(Adapted from the "four types of sustainable thinking" laid out by New Urban planner Andres Duany, of the firm Duany Plater-Zyberk, during a panel on marketing the green message.)
Celeste Fraser Delgado is the MOLI View's contributing editor for Worthy Causes. Her Do-Gooder blog appears Tuesdays and Thursdays.
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19:36 EDT, 11.Apr.08
19:34 EDT, 11.Apr.08