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Fiji Water & Pure Fiji
Fiji exports to U.S. are big business
I remember the first time I saw Fiji water in a NYC deli. It was twice the price of Poland Spring, and no wonder. The bottle had a back label printed on both sides; the outside had the ad copy and the inside, a waterfall. So if you drank the water with the front label facing you, you could gaze at this waterfall and think about how this magical water had come to you all the way from an exotic and pristine paradise.
I thought, "Gosh, what idiots. Who wants to pay a dollar extra to gaze at a waterfall?" Well, it's not the first time I've been wrong. I thought no one would buy $400 Juicy Couture tracksuits either (um, I have four of them). Now Fiji water, which people also claim tastes the best, is the "IT" water among young Hollywood and is almost its own accessory, like a Chanel purse or an iPhone. I have to admit, be it marketing or actually something in the water (ha, ha), now I often buy the waterfall bottle myself. In fact, I noted that I paid $5 for a bottle from Starbucks in the Honolulu airport. So imagine my surprise when I get to Fiji to find not only is the water actually from here, but it's only about $1.
The Fijians love it too, though there is no truth to the claim that it makes your teeth whiter and stronger (this was a rumor I'd heard, never promoted by Fiji water itself). I hate to think about the number of plastic bottles now floating around in Fiji's ocean waters, thanks to Fiji bottled water's growing popularity domestically (despite the fact that most tap water is perfectly drinkable). But the locals are very proud of Fiji Water and like to mention that they've seen the bottles on episodes of Friends and in American movies; they think that's pretty damn cool. Apparently they haven't heard the spate of recent criticism of bottled water's effect on the environment.
I thought, "Gosh, what idiots. Who wants to pay a dollar extra to gaze at a waterfall?" Well, it's not the first time I've been wrong. I thought no one would buy $400 Juicy Couture tracksuits either (um, I have four of them). Now Fiji water, which people also claim tastes the best, is the "IT" water among young Hollywood and is almost its own accessory, like a Chanel purse or an iPhone. I have to admit, be it marketing or actually something in the water (ha, ha), now I often buy the waterfall bottle myself. In fact, I noted that I paid $5 for a bottle from Starbucks in the Honolulu airport. So imagine my surprise when I get to Fiji to find not only is the water actually from here, but it's only about $1.
The Fijians love it too, though there is no truth to the claim that it makes your teeth whiter and stronger (this was a rumor I'd heard, never promoted by Fiji water itself). I hate to think about the number of plastic bottles now floating around in Fiji's ocean waters, thanks to Fiji bottled water's growing popularity domestically (despite the fact that most tap water is perfectly drinkable). But the locals are very proud of Fiji Water and like to mention that they've seen the bottles on episodes of Friends and in American movies; they think that's pretty damn cool. Apparently they haven't heard the spate of recent criticism of bottled water's effect on the environment.
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