MOLI VIEW™

This will be the final post in the "promote yourself and your blog" series. Next Friday, I'll begin a new weekly blog for MOLI (and you) called "The Savings Account," devoted to personal finance. The first post will be about ... savings accounts! Pretty creative, huh?

And that's our topic this time: Creativity.

Whatever your blog topic is, engaging your readers (and potential customers) is the goal of your creativity, not just showing off your brilliance ... unless your product is art!

It's important to approach your blog creatively, but don't let that word frighten you. Often, what passes for "creativity" is really just a recapitulation of an earlier version of something ... or something else, a twist on a story or a fresh juxtaposition of characters. Like the current movie, Enchanted, for example. Nothing new there, but taking a fair- tale setting and splicing it onto the "real" world makes for an interesting twist.

The film Pulp Fiction was nothing really new either, but Quentin Tarantino took a bunch of clichés, mashed them together, and came up with something really interesting and cool.

Now, you don't have to do that exactly, but what constitutes creativity is often just adding an element of surprise — or making connections between seemingly disparate elements. Of course, being original is very good, too, but that may not always be possible.

Think about what you like and "echo" it. You're almost guaranteed that it will be different because you are filtering it through your own consciousness.

Remember, the Beatles and Rolling Stones tried to emulate the blues singers and other black performers they idolized, but they filtered their influences through their own values, experiences, and talent. The music became something other than what it had been.

Previous Page  1  2  3  Next Page