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"Cloverfield" Spoilers

By Richard Pachter/MOLI

Viral marketing taps into the geek gestalt

So here's a little of what I know. This guy Rob was gonna leave New York to go work for Tagruato, the big Japanese conglomerate that's involved in a whole bunch of things, like undersea drilling, medical research, and Slusho, that new drink that everybody's talking about.

So there was a going-away party for Rob, and one of the guys at the party was shooting a video of everything when the shaking started. Really intense shaking! Was it an earthquake? In Manhattan? No! But a bunch of people from the party ran up to the roof and looked up at the NYC skyline, and all kinds of crazy stuff was going on, including loud noises and crashing sounds.

So everyone ran down to the street, and hundreds and thousands of other people gathered and looked up and screamed, and suddenly a giant object came hurtling toward them! It was really intense, and everyone scattered to get out of the way but when it crashed into the street, it really freaked everyone out because it was the head of the Statue of Liberty! It looked like it was all scratched up and everything, before it was torn off and thrown into the middle of Manhattan.

By what?

Well, we finally got a look at it and it was a giant monster on a rampage. It was huge, and started knocking over buildings and bridges and everything else, and the police and army and everybody was scared you-know-what-less.

And then it got worse! Things started dropping off the giant monster and morphing into OTHER monsters that were smaller and scarier. Or maybe the people that drank Slusho were having the monsters pop out of them like in the Alien movies. It's not exactly clear where they came from, but those smaller monsters started eating people. Eating them alive! And they were hungry! And they multiplied like crazy! It was horrible ... and ... and ... and ...

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What People Are Saying…

Leave a Comment

  • Kelly

    14:50 EST, 08.Jan.08

    Sounds like they did something a little different than other run-of-the-mill monster movies, they tapped into the power of viral marketing. Very cool, I'm almost interested in seeing it . . except that I don't like monster movies.
  • QueenJuliana

    10:52 EST, 04.Jan.08

    I hadn't read about the film yet, so I guess (cough-cough) I caught the virus from you ...
  • Daniel

    13:43 EST, 03.Jan.08

    Yes i did read that far.LOL I still want to see the movie though just to see what this thing is and looks like. Still want be as good as other new year blockbusters like wanted or jumper or even rambo.

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