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Web 3.0 101

By Richard Pachter/MOLI

The future of the web looks a lot like its past

Undoubtedly, to many people and businesses, the notion of a "Web 3.0" is a puzzle. After all, when was there a version 2.0? And what exactly did you miss — if anything?

If you don't know what it is, you may not have missed anything. But Web 3.0 is the logical extension of what we have already been doing. The "original version" of the Web was relatively static; pages were posted and then found by browsers through search engines and links from other sites. And they were essentially analogous to printed, dead-trees "pages"… flat and with very little metadata and few opportunities for interactivity.

Web 2.0, which was explained at length in Friday's post is more participatory and collegial, as evidenced in the proliferation and popularity of user-defined sites like YouTube and MySpace. Also, the explosion of blogs, combining original content with lots of links to other sites to create, in effect, even more content is one of the key elements of Web 2.0 and is, in many ways, a preview of things to come. Most blogs are aimed at specific constituencies; in fact, the broader the appeal, the less effective they seem to be, though there are exceptions like Matt Drudge, who claims that his site really isn't a blog. As if!

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