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Green Is the Color of Money
Separating fact from fiction in the world of corporate greenwashing
The advertisements seem to be everywhere. They wink like neon eyes from the sides of San Francisco's railcars, radiate a lime-colored glow from within bus stop kiosks, unfurl the green carpet of their messages along the flanks of local websites.
The ad design is striking, the enticing color drawing tired eyes away from the gray cityscape or the flickering computer screen. Some of the statements are clear and confident: Green is a city with country air. Green is 4 wheels on the road versus 400. Let's green this city. Others seem a bit more cryptic and smack of typical ad copy that seeks not to introduce clarity but incite desire: Green is yellow. Green is blue. Green is sitting next to a perfect stranger.
The ad design is striking, the enticing color drawing tired eyes away from the gray cityscape or the flickering computer screen. Some of the statements are clear and confident: Green is a city with country air. Green is 4 wheels on the road versus 400. Let's green this city. Others seem a bit more cryptic and smack of typical ad copy that seeks not to introduce clarity but incite desire: Green is yellow. Green is blue. Green is sitting next to a perfect stranger.
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