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What does your website do?
Although the technology available today may make the task of deciding what to do with a Web site seem overwhelming, there are 10 simple rules to which every small business Web site should adhere.
Although the technology available today may make the task of deciding what to do with a Web site seem overwhelming, there are 10 simple rules to which every small business Web site should adhere.
All business Web sites should:
1. Be Goal Oriented – You should define early how success will be measured.
2. Be Evaluated Regularly – Metrics should be set and monitored. What you don't measure, you don't manage.
3. Be Content Focused – Graphics count early on, while content counts always.
4. Be an Extension of the Company's Offline Operations – Content and functionality should be consistent and integrated with the company's "brick and mortar" activities.
All business Web sites should:
1. Be Goal Oriented – You should define early how success will be measured.
2. Be Evaluated Regularly – Metrics should be set and monitored. What you don't measure, you don't manage.
3. Be Content Focused – Graphics count early on, while content counts always.
4. Be an Extension of the Company's Offline Operations – Content and functionality should be consistent and integrated with the company's "brick and mortar" activities.
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