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Milan Design Week 2008: Day One

By Brian Fichtner /Courtesy of Cool Hunting

The crowds were already chomping at the bit yesterday afternoon

While today marks the official first day of the Salone del Mobile in Milan, the crowds were already chomping at the bit yesterday afternoon in the Zona Tortona, a satellite exhibition area that has taken on as much importance as the sprawling Fiera Milano designed by Massimiliano Fuksas.

Tom Dixon's sprawling display in Superstudio Piú was even bigger than last year's. The title this year was "A Bit of Rough," a British slang that characterizes a straight-talking, down-to-earth attitude. While I appreciate the sentiment, there was little roughness about his collection, which has evolved into a highly scripted narrative of products.

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