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Sexing Up Sustainable

By Jana Martin/MOLI

L.A. fashion designer Linda Loudermilk

It's Monday and Malibu is burning. Turn to online news and you see the great, odd landmark Castle Kashan reduced to ashes and Californians fleeing blazes on foot. The governor's declared a state of emergency and thousands are being evacuated. San Diego, once an emblem of surfer-lifestyle ease and sunshine slack, is filling with smoke.

Among the fires burning steadily is the Witch fire, so named for its location. But I wonder how many are thinking it's aptly named: Nature is turning her wrath on us. Fire is the sister to anger, and it doesn't take much to think that the Earth has a right to be pissed. The concept may seem kind of hippie-Gaia, but even the mainstream is beginning to preach it. I'm thinking of my new favorite California fashion designer, Linda Loudermilk, who combines a fervent mission to help save the planet with sharp-ass talent as a designer. She's done the Paris thing, and proved she's got chops. And she insists that it's time to dress the part, just not in soymilk-and-sage-colored sacks. In fact, forget about hemp. She doesn't even use hemp.

Thought if you dressed in cotton you'd be doing some good? Not according to Loudermilk. And think those designer jeans you just bought in "Goddess" wash must be earth-friendly since they, too, are made of cotton? No goddess was involved in the toxic process of making of these jeans. Loudermilk is quick to remind us that a single pair of jeans uses about a pound of pesticides. And, she says, the workers who dye those fancy ass-coverings have sores all over their hands. This isn't propaganda, either.

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