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Explain: "Couture"

Courtesy of Fashionista

Does anyone actually wear couture anymore?

Yesterday, as we colored with Sharpies...
Intern Sabrina: Does anyone actually wear couture anymore?
Faran: Sure. A few hundred women. The wives of British hedge fund managers... Fabiola Beracasa... Eva Green, when she's working.
Intern Sabrina: Only a few hundred? Then what's the point?
Indeed. Couture happens twice a year, enlists about 20 designers and all of the magic they can muster, and costs millions.
Meanwhile, the number of couture buying women is equal to the number of women who can actually walk in Balenciaga's new lego heels. It's a tiny group.
So if none of the hand-sewn, highly conceptual collections are selling, why devote an entire week to the madly theatrical clothes?
In part it's for PR. Naomi and Linda on the runway; Gwyneth and Liv in the audience; a fireworks display of fashion power where every flashbulb counts.
But couture is more meaningful than a page in US Weekly, a spread in Vogue, and a standing ovation from Carine (though we'd pay a lot for that).

» Check out the article

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