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WestEnders

Courtesy of Dwell Magazine

One of Portland, Oregon's, up-and-coming neighborhoods can thank a modern reinterpretation of a previously decrepit building for inspiring a wave of rather chic downtown development.

It is a truth universally acknowledged that an up-and-coming neighborhood in possession of increasingly hip retail and rising rents must be in want of a name. Several have been trotted out for the bustling blocks of Portland, Oregon's southwest quadrant just west of downtown and south of the hip and hopping Pearl District. Given its spate of design and fabric shops, the Fiber Arts District is an option, as is the hackneyed SoBu (south of Burnside). A far less ostentatious moniker, favored by one of the primary drivers of the neighborhood's development, is also in the fray. "I like the West End," says architect Jeff Kovel, founder of Skylab Design Group. "That's what it's been called historically, and I think it's kind of classy."
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