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SoBe's Ugly Truth

By Evelyn McDonnell/MOLI

A Miami Herald article shows how over the VIP scene is

It's no secret that the South Beach nightlife scene long ago ceased to be a playground for the kind of off-kilter, bohemian individuals who make nightclubbing a blast. In fact, it's more like a cesspool of overpriced clubs playing bad trance and full of narcissistic, superficial airheads who get by on looks and/or money rather than talent or brains.

The way in which SoBe clubs have become killing grounds for tourists and suckers was made abundantly clear in a Sunday story in The Miami Herald (full disclosure: I am a former Herald staff critic and still contribute to the paper and its associated websites). Reporter Lydia Martin details the costs and cachet of buying into bottle service, and thus VIP treatment, at the clubs. She talks to such partiers as Romy Grantley, a 39-year-old financial trader who says he spends $3000 every Friday at Set. Martin is a genius at getting people to say things that lay bare the weird culture of Miami; a couple years ago she quoted literary entrepreneur Mitchell Kaplan saying, "We have the image that everybody here has fake boobs. Well, some people with fake boobs are very intellectual."

The winner in this story comes from party promoter Tommy Pooch: ''If we made you buy four bottles, and you're only four people, you can bet we didn't want you there. You're probably ugly. We were hoping you would just leave. But you were so desperate to get in, you agreed to the four bottles, and now we're stuck with you.''

This, of course, explains why South Beach clubs are full of ugly rich people and desperate model wannabes who are essentially, and often literally, paid to be there. I suppose if you're one of those types, they're a great place to hang. But

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What People Are Saying…

Leave a Comment

  • Kelly

    16:10 EDT, 22.Apr.08

    My idea of a fun Saturday night isn't waiting behind a velvet rope like a herd of cattle.
  • LuisM

    15:07 EDT, 22.Apr.08

    Lately, there's been a lot of movenent in the Design District and downtown Fort Lauderdale as well.

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