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SoBe's Ugly Truth
A Miami Herald article shows how over the VIP scene is
The way in which SoBe clubs have become killing grounds for tourists and suckers was made abundantly clear in a Sunday story in The Miami Herald (full disclosure: I am a former Herald staff critic and still contribute to the paper and its associated websites). Reporter Lydia Martin details the costs and cachet of buying into bottle service, and thus VIP treatment, at the clubs. She talks to such partiers as Romy Grantley, a 39-year-old financial trader who says he spends $3000 every Friday at Set. Martin is a genius at getting people to say things that lay bare the weird culture of Miami; a couple years ago she quoted literary entrepreneur Mitchell Kaplan saying, "We have the image that everybody here has fake boobs. Well, some people with fake boobs are very intellectual."
The winner in this story comes from party promoter Tommy Pooch: ''If we made you buy four bottles, and you're only four people, you can bet we didn't want you there. You're probably ugly. We were hoping you would just leave. But you were so desperate to get in, you agreed to the four bottles, and now we're stuck with you.''
This, of course, explains why South Beach clubs are full of ugly rich people and desperate model wannabes who are essentially, and often literally, paid to be there. I suppose if you're one of those types, they're a great place to hang. But
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16:10 EDT, 22.Apr.08
15:07 EDT, 22.Apr.08