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Business

Green Is the Color of Money
Courtesy of Good Magazine

The advertisements seem to be everywhere. They wink like neon eyes from the sides of San Francisco's railcars, radiate a lime-colored glow from within bus stop kiosks, unfurl the green carpet of their messages along the flanks of local websites.

The ad design is striking, the enticing color drawing tired eyes away from the gray cityscape or the flickering computer screen. Some of the statements are clear and confident: Green is a city with country air. Green is 4 wheels on the road versus 400. Let's green this city. Others seem a bit more cryptic and smack of typical ad copy that seeks not to introduce clarity but incite desire: Green is yellow. Green is blue. Green is sitting next to a perfect stranger.

Business

What Exactly is an Investment Banker?
Courtesy of Entrepeneur.com

Believe it or not, there was a time when no one knew what a venture capitalist was. Today, if you're a venture capitalist, you know you've arrived because, not only do most people know what you do, but you also have your own cliché nickname: "vulture capitalist." Even the term "angel investor" has started to drift into mainstream vocabulary without being mistaken for some religious term.

However, when it comes to investment bankers, I find that many entrepreneurs don't have a clue as to who they are, what they do, and how they differ from a VC or an angel. This is a curious problem since the concept of an investment banker has existed far longer than either of the other two terms. So, why am I so hung up on the confusion surrounding this term? Because I'm an investment banker, and I believe that many entrepreneurs fail to consider what the people in my profession can do to help them raise money.

Business

What does your website do?
Courtesy of SmartBiz

Although the technology available today may make the task of deciding what to do with a Web site seem overwhelming, there are 10 simple rules to which every small business Web site should adhere.

All business Web sites should:

1. Be Goal Oriented – You should define early how success will be measured.

2. Be Evaluated Regularly – Metrics should be set and monitored. What you don't measure, you don't manage.

3. Be Content Focused – Graphics count early on, while content counts always.

4. Be an Extension of the Company's Offline Operations – Content and functionality should be consistent and integrated with the company's "brick and mortar" activities.

Business

What's Business-Casual Attire?
Courtesy of YoungMoney

Business casual is probably one of the least understood descriptions of appropriate business attire in the workplace. This common label is subject to a wide spectrum of interpretation. Business-casual clothing was meant to provide an opportunity to work in a more relaxed, yet still professional, type of clothing. With so many choices, it's easier than ever to commit a fashion faux pas that's not only embarrassing, but also detrimental to your career.

So how has the meaning of "business casual" evolved over the years? It was originally defined as no tie, button-down shirt and slacks for men, and a skirt or slacks and blouse or shirt for women. The intention was to get away from the more formal suit or sport coat-and-tie look for men and suit look for women.

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