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Joup's beginnings

Juice and Soup

Joup

Helping to incite the healthy food alternatives in Ireland, Joup provides fresh foods made entirely from fruits and vegetables like juices, soups, salads and sauces. The products of Joup are inspired by in-season and local fruits and vegetables and the products that a person wouldn't necessarily get in their everyday diet, such as spinach or ginger. Joup focuses on homemade and natural products opposed to the mass-produced and processed food most often available. In addition to its fresh and all-natural food, Joup also prides itself on bringing its products back to the community by buying local, using recycled materials and fair-trade products.