Previous Next

SUBSCRIBE

Description:

About the subscription

Choosing GOOD gets you a charter subscription to GOOD Magazine: 6 issues for 33% off the newsstand price, plus you get to help a great cause.

Canadian subscribers: Please add $10 for shipping.

Click here to subscribe!

Why we're giving away all of your money:

We're doing this because
1) it's smart business and 2) we believe in this.

Let the secret be known—most magazines do not make money on subscriptions or newsstand sales. Traditionally, the best way to get a bunch of new subscribers is to send millions of pieces of unsolicited mail—junk mail—to people who might have some interest. We don't like junk mail, and we don't like the thought of spending millions of dollars on it. So we came up with the idea of giving away all subscription fees and allowing subscribers to choose which organization they would like to support.

This whole thing is an experiment. If it works, we'll actually spend less than half of what it traditionally costs to acquire subscribers. The success of this campaign will allow us to:

a) meet a self-selecting group of quality subscribers who find us through word of mouth, internet links, media coverage, our partner organizations, or the other crazy schemes we like to come up with; b) raise significant money for organizations that will do something important with it; and c) save resources and prove that you can do well by doing good.

Our goal for our launch year is to create 6 amazing issues of GOOD, sign up 50,000 subscribers and donate $1 million to their favorite organizations.

If you like what we're doing, please help us make it happen. Choose GOOD . Thank you.

Giving GOOD as a gift?

You can send as many gifts as you want by choosing your causes and adding them to your cart. We'll ask you for your recipient's shipping info at check out.