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All Precious Metals Are Not The Same

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All Precious Metals Are Not The Same: Getting Your Customers To Feel The Difference

It's a feeling...something inherent, that you can't quite put your finger on. But it's there, both physically and beyond. It's the sensation brides and grooms experience wearing platinum rings every day, and something platinum retailers should be sure to promote when couples are deciding on a precious metal for their rings.

No question about it, all precious metals are not the same. And while platinum does come with a price premium, the superior pure, rare and eternal qualities that make platinum distinct are not always immediately understood by the average customer. Couples need, and appreciate, a brief tutorial from you, the expert.

Weighing In On The Precious Metals Debate
The physical density of this precious metal gives it weight and substance unlike any other metal. Because it feels more substantial, it serves as a constant, yet subtle, reminder of the couple's enduring bond both while they are together, and when they are apart.

But that's not all. Whether the finest silk, the softest cashmere or an extremely rare diamond, there is a quiet exuberance one feels when wearing the very best. And platinum is no exception.

What was once considered the only suitable metal for kings and queens now sits on your finger. And, with every subtle scratch that becomes uniquely yours over the years, you are reminded that you are worthy of this coveted metal...that your love is worth it.

Nothing quite compares to the lasting impression a groom makes on his bride when choosing for her the very best to represent and remind her of their love. It's hard to put a value on that.

At a time when the cars most couples drive often cost more than their parents' first home, the price differential between platinum and other metals is relatively negligible. The bond is forever. The symbolism is powerful. So, the difference in cost becomes insignificant.

And, there are very practical, value-adding components that need to be considered by couples when deciding on platinum, as well:

The Proof Is In The Platinum
Platinum has been a symbol of wealth and nobility dating back to the ancient Egyptians in 700 BC (Source: Gold Calculator).
Platinum is approximately 95% pure, vs. 75% for 18kt gold and 58.5% for 14kt gold (Source: Ultimate Wedding).
Platinum is very dense and heavy.
Platinum is more durable than most other precious metals, and loses less metal over time.
Platinum is hypoallergenic; compared with other precious metals, it's much more wearer-friendly among those with sensitive skin.
Platinum's natural white color beautifully showcases diamonds and other precious gemstones


Feeling Is Believing
Encourage all couples to at least try on a 3-ring platinum set, and always start with the best. Have readily accessible two simple wedding bands in the same size and design - one in platinum, the other in an alternative precious metal. The feeling of platinum on a finger can be quite compelling, and in many cases, "feeling is believing." Making this a part of your 3-ring platinum sales presentation is an easy and effective way to boost platinum wedding bands profits.