Andy Howell Professional skateboarder and co-founder of Element Skateboards, New Deal Skateboards, 411 Video Magazine, Girly Things Apparel, and Zero Sophisto Apparel in the early to mid 90's, Andy helped usher in graffiti-influenced, cartoon graphics as the ruling aesthetic for the skateboard industry. He launched the first-ever baggy jeans made for skateboarders, Big Deals, in 1990. In 1999, Andy turned his brand-building experience to the mainstream with the creation of Imagewerks, Inc., which was later bought by Interpublic's McCann Erickson Worldgroup. He has created successful brand-building campaigns for a variety of companies ranging from edgy core brands to Fortune 100 corporations, including K2 Snowboards, Activision and its Tony Hawk's Pro Skater game franchise, DC shoes, 686 Snowboard Clothing, Quiksilver, and McDonald's. His illustration, art direction, and brand creation for McDonald's Happy Meal landed the promotion in the top-ten best selling for North America and was the number one in New Zealand. An internationally acclaimed artist, Andy's guerrilla marketing tactics have been recognized in the Wall Street Journal, Thrasher, and SPIN, among others. http://www.andyhowell.com Zach Mandelstein With more than a decade of alternative lifestyle brand experience, Zach is a trailblazer for forward-thinking business practices. Growing up in Northern California and San Francisco, Zach started out as a sponsored rider for Nidecker Snowboards and Flow Bindings, with spreads in magazines like Snowboarder and a spot as the featured rider in Hieroglyphic's snowboarding video Medicate. One of the original members of the Lifted Research Group family (LRG), Zach was Vice President of Sales for Lucas Design International, a leading fashion jewelry licensing company, from 2003-2005. Zach consults for Blue Sky Management, one of L.A.'s premier private jet companies, and is a partner in Selling by the Bay, a fashion-oriented sales group based in San Francisco.