May 6, 2007 KRS-ONE Launches Blastmaster Brand The Godfather of Hip Hop KRS-ONE has joined forces with eggprojects brand incubator and hatchery to create BLASTMASTER™, a visually and lyrically charged product platform which integrates the founding artistic principles of Hip Hop. BLASTMASTER™ manifests the cultural power of Hip Hop through apparel and other product extensions. Music and Art in the form of MC'ing, Lyricism, and Graffiti created a movement dating back to the late 1970's which became a cornerstone of worldwide metropolitan youth culture. Today the beats and rhymes of the founding fathers of Hip Hop resonate like an 808 throughout the world, their influence felt in every aspect of youth culture and entertainment. BLASTMASTER™ Brand products intuitively connect the world's urban and suburban cultures through contemporary product design and the transcendental message of unity and positivity found in KRS-ONE's lyrics.