Posts: 6
May 6, 2007 KRS-ONE Launches Blastmaster BrandThe Godfather of Hip Hop KRS-ONE has joined forces with eggprojects brand incubator and hatchery to create BLASTMASTER™, a visually and lyrically charged product platform which integrates the founding artistic principles of Hip Hop. BLASTMASTER™ manifests the cultural power of Hip Hop through apparel and other product extensions. Music and Art in the form of MC'ing, Lyricism, and Graffiti created a movement dating back to the late 1970's which became a cornerstone of worldwide metropolitan youth culture. Today the beats and rhymes of the founding fathers of Hip Hop resonate like an 808 throughout the world, their influence felt in every aspect of youth culture and entertainment. BLASTMASTER™ Brand products intuitively connect the world's urban and suburban cultures through contemporary product design and the transcendental message of unity and positivity found in KRS-ONE's lyrics.
April 3, 2007 Ginger Che in Women's Wear DailyGinger Che's line of one-of-a-kind clothing was mentioned in the "Fashion Scoops" section of the March 22, 2007 Women's Wear Daily. "Ginger Che also has been designing one-of-a-kind clothes and jewelry based on her paintings. Currently selling the line at Let's Go, JEP and her own boutique in La Jolla, Calif., Che said she is aiming to get her products into Fred Segal in Los Angeles."
March 11, 2007 Mischa Barton Spotted Wearing Un1versal Mind!People.com featured Mischa Barton in its Off the Rack section wearing the "Drop Knowledge Not Bombs" T-shirt from Un1versal Mind. Barton, who played Marissa Cooper on "The O.C.," is known for her trend-setting fashion sense, and we are delighted that the sentiment on the shirt resonates with her provocative sense of style. One of the comments on people.com said, "the tee shirt has something to say that should go on giant billboards around the world and back . . . "
August 28, 2006 Militree Party at Honey Bee Hive September 8thMilitree, in collaboration with Tribe of Kings and Street Machine USA, presents: Carlton Livingston in a rare live west coast performance alongside Tribe of Kings' Selectas Dasheye and Unite. Come on by the Honey Bee Hive, 1065 14th Street in San Diego. This event is totally free - no VIP bracelet secret password crap.
July 12, 2006 Howell and Che Show at PDA Art Eventeggprojects artists, Creative Director Andy Howell and Ginger Che, continue to push the company’s message of cultural and social connection and elevation through art by taking part in Public Display of Affection benefit show. The event, held at Adorn Shop in San Diego, will include raffles, live music, and an auction of artwork by well-known local artists to benefit the Toussaint Academy, which serves troubled teens of San Diego. The art show is on July 15th from 6-10PM. For more information and reservations, contact info@pda-sd.com.
May 23, 2006 Andy Howell Book Signing at L.A. FIDMAndy Howell, creative director for eggprojects, inc., will be signing copies of his monograph Art, Skateboarding, and Life at Los Angeles's Fashion Institute of Design & Merchandising Museum Shop on May 24th from 11 AM to 3 PM. Limited-edition copies with personalized, original pieces of art on the dust cover cost $80; standard copies cost $45. Art, Skateboarding and Life is an action-packed story told with maximum visual density. In his first monograph, Howell sets his work on the skate deck and as an artist within the context of an expansive network of artists, skaters and agitators, such as Tony Hawk, Shepard Fairey and Patricia Arquette. An intense mixture of interviews, narrative text and non-stop visuals drives this tale of Howell's journey through pro-skateboarding, the action sports industry and allied segments of the DIY movement embodied simultaneously in art, music and design. Howell turned pro-skater in '89 and set the tone for skating during the next decade. His skateboarding philosophy was like that of his artwork: do something different, stretch the boundaries, make a statement. During his career as a professional skateboarder, Howell received his visual communications degree and co-founded Element Skateboards and New Deal Skateboards. As creative director of New Deal, Howell ushered in the existing trend of graffiti- and cartoon-influenced graphics on skateboards and tee-shirts. In 1999, Howell turned his brand-building experience to the mainstream with the creation of Imagewerks, Inc., a branding and advertising agency. Howell has since concentrated his creative direction on eggprojects, a brand incubator and hatchery. Alongside fellow youth-culture maven and originator of LRG Clothing Zach Mandelstein, Howell has steered the success of eggprojects brands in retailers ranging from trendsetting boutiques to the national megalith Target. An internationally acclaimed artist who has been featured in numerous publications on creative elements of contemporary art movements, Howell has also been recognized by The Wall Street Journal, Transworld Skateboarding, Thrasher and SPIN for his guerrilla marketing tactics. The FIDM Museum Shop is located at 919 South Grand Avenue, Los Angeles, California. Click here for more information.