1. Tell me a little about your business?
My company The Bloom Effect creates the buzz for any lifestyle company.
It’s a One Stop Shop specializing in events, publicity, digital marketing/new media and International Consulting. www.thebloomeffect.com

2. How did you discover your passion?
I discovered my passion since a little girl at age three, when I started playing piano and by five years old knew what I wanted to be when I grew up. A recording artist/concert pianist. I’ve been in music and surrounded by entertainment ever since.

3. What do your find most rewarding about your career?
The most rewarding thing about my career is watching brand new companies or artists/products launch and grow. I love to watch step by step the progress my clients make and starting from nothing/scratch to creating something viable and valuable.

4. What have been your major obstacles and how did you overcome them?
Major obstacles— phew! I have a few and still working on overcoming them.
My biggest is— MONEY/Finances or lack thereof I should say.
I am in the process of expansion and taking my company to the next level and looking at this time for partnerships that provide financial relief and or private equity people.
Another obstacle is – trying to do it all- need to delegate better and eventually would like to bring a team – a small team of people- like 2-3 people in house.

5. What has been your coolest barter so far?
My best barter thus far has been Barbados. Finding someone with a gorgeous villa in Barbados and being able to take advantage of staying there in return for me spreading the word and helping them attract more business/guests. In fact- I’m going back next week!

6. How do you relax, or spend your down time?
Relax- um??? No, it’s definitely important to have downtime and ME time and relaxation is key for any successful business person. I like to read, write poetry, take long walks in nature and a nice bottle of wine with some good friends and conversation is great too.