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                      1. The Simple Life

                        25.May.08, 22:20 EDT

                        On Monday I wrote about my new cell phone,
                        which is as badly designed as a wooden fire door. What really makes me
                        mad is that there's just no reason it couldn't be better. Even a $50
                        phone could have buttons that are easy to see, a navigation system
                        that's intuitive and an alarm clock that can be set without looking at
                        the owner's manual.

                        This got me thinking about all the other devices I have that could be designed better. For example, the power supply of my Xbox 360 is nearly as big as a Nintendo GameCube,
                        while the PlayStation 3 has a power supply built in. I'm sure that
                        adding an internal power supply to the 360 would have increased its
                        cost, but the existing solution is just too ugly for words.

                        Even
                        worse is the portable CD player I bought a couple of years ago. The
                        buttons are near the bottom of the unit, where they're hard to see.
                        They're almost impossible to find in low light. And the batteries can
                        only be replaced by taking out the CD. I'm not an engineer, but I can't
                        imagine that buttons cost the same wherever they go.

                        The
                        ultimate example might be my parents' DVD player, which has its buttons
                        under the sliding disc tray. That means that it's hard to see the
                        "close" button when the tray is open, especially if the unit is beneath
                        your line of sight – which most DVD players are. Anyone who thought
                        about it would have realized that it's a silly place to put the
                        buttons. So why didn't anyone think about it?

                        Using any of these items feels like a chore – especially compared to
                        devices that are designed with the user in mind. The Nintendo Wii
                        is elegant, easy to use and pleasant to look at – a first for a
                        videogame console. It looks like something that's fun to use, which is
                        one reason why it's so popular with non-gamers.

                        I also appreciate the design of my MacBook –
                        not it's looks, but the way the ports are all lined up on one side and
                        the CD-ROM is on the other, without a tray that would intrude into the
                        next airplane seat if you're in the sky. The power supply even has its
                        own plastic extensions to wrap the cord around. It's a great idea – but
                        I can't help but wonder why someone didn't think of it sooner.

                        Consumers
                        obviously care about these issues. Just look at the enthusiasm for the
                        iPhone compared to the more powerful phones offered by other companies.
                        They may do more, but they're annoying to work.

                        Why didn't
                        anyone else think of making a smart phone that's easy to use? Perhaps
                        some of the people who design tech devices simply aren't thinking at
                        all.
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