If you asked a hundred Americans, "Who owns the news?", almost all of
them would look at you funny and repeat something they learned in
civics class about freedom of speech. But that freedom is getting
caught up in conflicting notions of what, exactly, news is. There are
differences between protesting the war by singing "Blowin' in the Wind"
and including that performance in a movie.
Usually
such questions are settled according to what takes place in public. But
what happens when everything does? And what about events that take
place in public but are owned by a private entity – a category that
includes concerts and just about any athletic event with a large
following?
It's more than an incidental question. Today's New York Times asks, "Who Owns Sports Coverage?"
The story starts off with an anecdote about bloggers, but that's only
the beginning. The real question is whether a sporting event is news,
like a political speech, or entertainment, like a movie. Most print
journalists consider sports to be news. But the athletic leagues don't.
That's why they earn the vast majority of their money by selling the
television broadcast rights to games. Networks that pay broadcast the
games, while those that don't report on the results.
The
question is when reporting on the results crosses the line into
infringing on what is, after all, an entertainment product. To Major
League Baseball – or the NFL or NBA – a sporting event is a
performance, just as a concert is. So while anyone may report on what
happened, they have the right to control video and audio recordings.
If my tax dollars weren't paying for their stadiums, I'd have an easier time seeing their side of the argument.
As the Times points out, there's more at stake here than
sports. Last week ABC News told other networks that they could only use
30-second clips of its presidential debate, a restriction that most
ignored. In this case, the majority of Americans would side with the
other news outlets, following the logic that every citizen has the
right to see our candidates argue about the difference between hoping
for change and working for change. Except that ABC News paid to present
the debate, and it's hard to imagine they made much money doing so.
I
have no solutions, only more questions – and a nagging sense that the
desire of some businesses to broadcast everything is going to put other
businesses in a situation where they can no longer afford to create
anything.
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