Archive Most Active Posts Blogroll
2008
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctober
    November
      December
        2007
        January
          February
            March
              April
                May
                  June
                    July
                      AugustSeptemberOctoberNovemberDecember
                      1. J
                      2. F
                      3. M
                      4. A
                      5. M
                      6. J
                      7. J
                      8. A
                      9. S
                      10. O
                      11. N
                      12. D

                      << >>

                      1. S
                      2. M
                      3. T
                      4. W
                      5. T
                      6. F
                      7. S


                      1. Broken Windows Theory

                        12.Mar.08, 16:46 EDT

                        When Microsoft made a bid to buy Yahoo!, I said that the company was acting out of weakness rather than strength. First, Microsoft lags Google in Internet technology. Second, "cloud computing"
                        applications could eventually replace some of the operating systems and
                        software that Microsoft sells. Third, Microsoft's products simply
                        aren't that strong.

                        Complaining about Microsoft products has
                        always been geeks' idea of a sport – the only one we don't get picked
                        last for. Personally, I've always used a Mac since it's simpler. I can
                        use a PC, but no one has ever explained to me exactly why it has to be
                        so complicated in the first place. My toaster is reliable and easy to
                        use, and I expect no less from my computer. Given its complexity and
                        computing power requirements, using Microsoft Windows is like making
                        toast in an oven – you can do it, but there's got to be an easier way.

                        Now
                        that Microsoft faces more competition – from "cloud computing" Google
                        applications, open-source alternatives and a resurgent Apple – it
                        should be putting out the best products possible. But its long-awaited Vista operating system
                        suffers the same problem as many of the company's products: It hogs too
                        much computing power to work well on some machines. Last year, some Vista buyers formed a class action suit
                        charging that machines marked "Windows Vista Capable" can't really run
                        Vista Premium, which offers the system's most substantive advantages.
                        For example, that fancy graphical interface that looks so great in ads
                        won't render smoothly on "Windows Vista Capable" machines. Oops.

                        The only way Microsoft could look any worse would be if they knew about
                        these problems in advance, which – double oops! – they did. As outlined
                        in a recent New York Times article,
                        the lawsuit uncovered some internal Microsoft documents that imply that
                        some company executives had voiced doubts about its decision to
                        overpromise and underdeliver. The idea that Microsoft isn't exactly
                        honest isn't exactly be news. But it's shocking that the company still
                        acts like a monopoly – Buy it: You have to – when it's rapidly becoming
                        the underdog.

                        Unlike the real world, where "Broken Window Theory"
                        predicts problems, the digital world has few barriers that prevent
                        people from moving elsewhere, and Google's products are only a few
                        mouse clicks away. Microsoft used to talk about other companies and say
                        it would eat their lunch. But as Microsoft expands — into gaming, music
                        and Internet advertising — executives there need to keep a better eye
                        on their basic business. Otherwise Google will drink their milkshake.
                      1. There are no comments to display.