Posts: 7

1. Eryn Korby

   13.Feb.07, 17:38 EST
   
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   Roxy Industries was founded by Eryn Korby in 2005, to fill an oft-neglected niche in the Vegas market: hip, savvy, style-concious tourists, and business travelers in tastemaker industries i.e. music, film, fashion, and the media. Prior to moving to Las Vegas, Korby worked in the music business for several years. At 19 she assisted the publicity department of Mercury Records during her summer vacation from Boston’s Emerson College, where she had been studying musical theatre and communications. She had so much fun over the summer that she decided to stay in New York, quickly procuring a full-time position as Publicity Coordinator for Wind-Up Records, handling tour press for the band Creed during their first national tour to support their multi-platinum debut, My Own Prison. After a short time, Korby’s personal lack of enthusiasm for the band she was paid to rave about led her to leave Wind-Up and continue her education, earning a B.A. in The Sociology of Popular Culture with a minor in marketing at New York University’s eclectic Gallatin School. While finishing her degree she got back into the business and ended up working in the publicity department of DelsenerSlater, New York’s biggest concert promoter. DelsenerSlater had been recently acquired by Robert F.X. Sillerman’s national promotions company SFX. Upon graduation from NYU in 2000, Korby was hired on to work as an assistant to Mitch Slater, who was Sillerman’s VP at SFX, as well as co-CEO of DelsenerSlater alongside legendary New York promoter Ron Delsener. This dual position, working with both NYC club and arena shows, as well as on national tours from Ozzfest to Elton John, prepared Korby well for her next position. SFX was sold to Clear Channel in 2001and Korby moved on to work with Evolution Talent Agency President David Zedeck, handling day-to-day national and international touring correspondence for the likes of Britney Spears, *NSYNC, P.Diddy, and the Backstreet Boys at the height of their success. After a few years, Korby became frazzled with post 9/11 life in New York City and bored with pushing pop to the masses. She has always been the consummate dialed-in savvy rock chick who, in addition to her day jobs in New York, booked and promoted rock and roll parties and music biz events in downtown NYC and acted as somewhat of a downtown ambassador to the music industry, working with managers and agents who wanted to showcase their new buzz band in a cool downtown setting. She was also responsible for bringing the first weekly Saturday night rock party to the basement of the now famous and always fabulous Lit Lounge. Korby called it quits in NYC, and decided to move to Las Vegas and start her own business in 2003, with hopes of continuing her cutting edge, independent promotions. Within a few months local scenesters and media were curious about the brassy, ballsy rock chick from New York City with the crazy ideas, and a buzz began to form around Korby’s events and DJ nights. She began to promote small events organically, which were successful and always appreciated by longtime Vegas denizens, but she was met with the stark realization that the reason Vegas masses weren’t embracing her cutting edge events, was because Vegas was decidedly NOT cutting edge. Realizing the market for her ideas simply did not exist in Vegas (at least not yet), Korby decided to shift her focus towards working with convention clients from NYC and L.A., as well as television productions filming in Vegas. She has been featured on A&E’s Caesar’s: 24/7, and she can be seen squiring celebrity chef and author Anthony Bourdain around town in the Vegas episode of his hit show No Reservations on the Travel Channel. With the advent of Roxy Industries, Korby now has an innovative platform for assisting all visiting tastemakers and savvy, culturally aware tourists, and making their Vegas trips as fabulous as they can be. She also plans to complete her master’s degree, her MBA, and work closely with the city to help revitalize downtown and maintain the last vestiges of vintage Vegas. To request a copy of Eryn Korby’s personal resume and references, please e-mail her at korby@roxyindustries.

2. Event Management

   13.Feb.07, 17:34 EST
   
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   Event Management No one throws a party quite like Roxy Industries. An experienced music industry professional, Roxy’s founder has been coordinating, producting, and promoting parties and concerts, as well as creating one-of-a-kind events in New York, Boston, and most recently Las Vegas , for the better part of a decade. For that extra edge in brand recognition that you’re looking for, throwing a party during your trade show can help you get the most out of your time in Vegas. Many independent companies don’t have the cash to shell out for their own party….especially for a party at a casino nightclub. But you’re in luck: Vegas nightclubs are possibly the most typical places for your party to be. But you're not typical. If you’re an innovative company, throw an innovative party! Roxy can steer you in the right direction and help you choose a bar, club, ballroom, hotel suite, or other funky locale, coordinate talent and guest list, and even put you together with other independent companies looking to do the same, so you can create a bigger, more bombastic event. We’ll create promotional materials for your event and promote it to the funkiest Vegas locals, as well as on-site during the days of your trade show. If you're not associated with a trade show but have a media or product launch you want to celebrate in Vegas, Roxy can coordinate that as well. We also coordinate select bachelor/bachelorette parties, unique wedding receptions, and birthdays for parties of 50 or more. Ready to get the party started? E-mail events@roxyindustries.com.

3. Conventions and Expos

   13.Feb.07, 17:34 EST
   
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   Conventions and Expos Exhibitor Booths When minds meld at the annual convention or trade show for your industry, you want a booth that stands out from the competition. For a space that radiates upbeat energy and demands attention, look no further than Roxy Industries for all your set-up needs. Why drag materials halfway across the country when Roxy’s got all the right contacts and connections in Vegas to help you construct the booth of your dreams? You don’t live in Vegas, so of course you have to rely on the trade show’s resources, which forces you to be a slave to their vendors. Don’t scramble to find a Home Depot last minute…let Roxy Industries be your convention concierge! Need a DJ to rock you booth? We’ve got ‘em. Need some tasty bites to lure the attendees? Check. Reasonable rates and hip, modern sensibilities separate Roxy from the pack and save you the hassle of dealing with dull corporations who are more interested in your money than your style. We don’t cater to middle America….we cater specifically to the fresh, the funky, and fashion-forward! If these qualities describe you or your company, e-mail expos@roxyindustries.com for a convention quote! Convention Lodging When all the convention rooms are sold out, or going for outrageous prices, call on Roxy to get you set up right. We’ve got apartments, condos, and hotel rooms up our sleeve all over Las Vegas , and your friends and co-workers will envy your ingenuity, not to mention your stellar savings. We’ve got the hookup, so hook up with Roxy. E-mail rooms@roxyindustries.com for current and upcoming trade show and holiday weekend availibility. Parties Wanna throw a killer party to raise brand awareness at an upcoming Vegas convention? Check out our Event Management section for more details!

4. "Hip Help" Staffing

   13.Feb.07, 17:30 EST
   
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   "Hip Help" Staffing Got event staff? Roxy Industries introduces "Hip Help!" We are proud to be the only company in Vegas who exclusively offers this unique service.” Hip Help isn’t just staffing. It’s staffing by young, funky, style-concious Vegas (and L.A. ) locals between the ages of 18-40 who freelance for Roxy Industries. They are publicists, bartenders, and entrepreneurs. They run music websites, work at funky retail boutiques, design clothing, or do production work for the myriad of films and tv shows filmed in Vegas. They might be starting their own film company, or have dreams of rocking the art world. In a nutshell, they “get it”. You’re from New York, L.A, maybe san Francisco, or London . The last thing you want is to put up an ad on craigslist for convention booth or party help, only to be met with ho-hum help on the big day. Our “Hip Help” is pre-screened, most having lived in at least one other city other than Vegas, and each college educated, or pusuing a degree. If you’re uncomfortable with tattoos, wild hair, and edgy fashion, “Hip Help” is not for you. But if you appreciate enthusiastic workers with forward-thinking attitudes who devour pop culture trivia and understand trends, you’ll love our “Hip Help.” Our sassy production staff, photographers, video crew, models, massage therapists, fashion and hair stylists, makeup artists, bartenders, and servers are available for trade show and private party work. Email staffing@roxyindustries.com for a fast quote. No event too big or too small.

5. Marketing & Promotions

   13.Feb.07, 17:29 EST
   
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   Marketing & Promotions Marketing launches, sponsorships, street teams...if you're looking to market your event, product, or service in Las Vegas, look no further than Roxy. Even if your budget is less than corporate-sized, Roxy Industries can help maximize your exposure by integrating entertainment, lifestyle and pop-culture marketing to help you reach your audience through these connections. We will work to attach strategically relevant people, places, and events to your products and brands via entertainment-based promotions, product placements, and possible celebrity endorsements.We generate a "vibe" for your product, and work to create a synergy between that vibe, and recognizable elements in pop culture. Roxy Industries also have connections to the best Vegas street teams, and we know exactly which locations to hit in order to generate maximum awareness. Large scale promotions are a breeze with our dedicated, outgoing, and knowledgeable guerilla marketing and promo staff. We leave no stone unturned in order to help you get the word out...so get the word out with Roxy. E-mail: promo@roxyindustries.com.

6. Idea Factory

   13.Feb.07, 17:28 EST
   
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   Roxy Industries founder, Eryn Korby, is first and foremost an idea person. Every day she generates new business plans in her head (not as creepy as it sounds). And she is always seeking like-minded investors, entrepreneurs, and creative types to turn these plans into profit. Roxy Industries welcomes all business inquiries that may lead to a discourse of modern and original ideas. If our mission of innovation within a squarely mainstream town like Vegas has inspired you, please e-mail ideas@roxyindustries.com and let the conversation begin.

7. Clients & Projects

   09.Jan.07, 20:01 EST
   
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   Roxy Industries Clients & Projects
   2005

   Beauty Bar, Las Vegas
   Empire Ballroom
   Spike TV
   Danni's Hard Drive
   Next Casting
   Anthony Bourdain: No Reservations

   2006

   Rock Of Ages The Musical
   Lonn Friend: Life on Planet Rock (Random House)
   The Body Connection
   STRIP Magazine
   Next Casting
   Vegoose Music Festival
   Lake Havasu Rock Fest
   Scandalshirts.com
   Prince: 3121 (AEG Live)

   2007

   Prince: 3121 (AEG Live)
   Lucha VaVoom (AEG Live) (in pre-production)
   Truly Outrageous! The Musical (in pre-production)
   Debbie Does Dallas The Musical (in pre-production)