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The origins of LuxuriaMusic can be traced to the Internet boom of the late 1990s, when a
company called Enigma Digital was born. Bill Hein, one of the founders of Enigma Digital,
brought Chuck Kelley on board to form an as-yet-undeveloped Internet radio station to
go along with some other properties Enigma had recently acquired—KNAC.com and
GrooveRadio.com. Kelley suggested that they recruit a friend from the East Coast, The
Millionaire, and start a lounge station. Soon after, The Millionaire moved to Los Angeles
and after some creative brainstorming, LuxuriaMusic was born. Live programming
commenced on February 14, 2000.
Over the next 14 months, Kelley and The Millionaire continued developing LuxuriaMusic
by bringing in talented people such as Eric Bonerz (Music Programmer), and a staff of
over 25 volunteer DJs. During the next year, LuxuriaMusic not only made itself known for
its refreshing music, but also for its legendary interviews. Brian Wilson and Al Jardine of the
Beach Boys, Lalo Schifrin, Vic Mizzy, The Sherman Brothers, Van Dyke Parks and Stu Phillips
all visited the LuxuriaMusic studio in that first year on the air. The station was soon
mentioned in publications such as The Los Angeles Times, The New York Times, The Wall
Street Journal and TimeOut New York.
In April of 2001, the Internet boom was bottoming out and Clear Channel
Communications purchased Enigma Digital in order to acquire some proprietary
software the company had developed. Soon after, Clear Channel pulled the plug on
LuxuriaMusic.
Almost two years later, the rights to LuxuriaMusic were acquired by Cliff Chase, a San
Francisco-based entrepreneur. Chase didn’t have to do much pleading to get Kelley to
restart the format. For the next three years, LuxuriaMusic was limited to playing taped-for-
broadcast shows and jukebox programming that streamed from a computer set up in
Chase’s garage. During this time, Chase and Kelley fought to keep the LuxuriaMusic fire
burning with their infinite ingenuity and limited resources. Years passed as the dream of
bringing LuxuriaMusic back to life as a live, 24/7 operation seem almost unattainable.
Then, in July 2006, a re-capitalization launched LuxuriaMusic into the next chapter of its
history. A new studio was built and LuxuriaMusic resumed live broadcasting in August. In
just a few short months, Bonerz, Kelley and Chase built a roster consisting of music
business professionals, artists, composers, producers, DJs and historians that, as a
collective brain trust, cannot be beat. See—no, listen—for yourself!