FOR IMMEDIATE RELEASE

Pop Humor Book to Celebrate 25 Celebrities with "High-Class 'Stache"
Hogan makes the cut; RVD comments With "The Book of 'Bert': High-Class Stars with Some High-Class 'Stache," authors Jon Chattman and Rich Tarantino will do for mustaches what The Darwin Awards did for human idiocy and College Humor did for, well, college humor.

The book, whose term "bert" was originally inspired by an inside joke about Burt Reynolds' polarizing facial trademark and the authors' shared acquaintance by that name, will be released by TRIAD Publishing Group on April 1. Hulk Hogan is among the talents discussed in "The Book of Bert," a hilarious romp through mustache history and a fascinating compendium of great men who have worn their great mustaches like badges.

The book features 25 different, well-known personalities (beautifully illustrated by Brett Underhill) profiled and ranked on their mustache integrity. The book also features related sidebars, countdown lists including "Top WrestleMania Mustaches" and top wrestlers with mustaches - Rick Rude anyone?

Various celebrities from RVD to Artie Lange of The Howard Stern Show also weigh in on mustache importance throughout the years. John Oates, the former mustachioed music legend of pop duo Hall & Oates, lends the "The Book of Bert" its foreword, and it's riveting. "From every angle, in every photograph, bopping through every silly 80s MTV moment, my mustache became my marquis until I could not distinguish between it and me," Oates recalls.

Men with mustaches clearly have more character above their upper lip than in their entire body. This is their story, and the timing for "The Book of Bert" couldn't be more perfect. "Soup straining reads like 'The Book of Bert,' is helping the mustache experience a modern-day renaissance after cookie dusters nearly disappeared from existence at the tail end of the 1970s," said Aaron Perlut, executive director of the American Mustache Institute, considered the bravest organization in the history of mankind." Agreeing with that, Chattman, a pop culture mustache expert who runs the entertainment humor site thecheappop.com, said, "This book is very relevant with the reemergence of the mustache from the likes of Borat, 'My Name is Earl's' Jason Lee, and The Killers' Brandon Flowers. Heck, even Oscar winner 'No Country for Old Men' sports a fuzz-friendly Josh Brolin in the lead." He added: "The book is for them, and anyone who ever wanted to grow a mustache, but was scared of the ramifications or grew one and didn't care what society had to say about it."   Adding to that, Tarantino, a nursery school teacher who also helped get thecheappop.com off the ground, said, "The Book of Bert is the first of its kind, this book will inspire you to grow a mustache, shave it and than grow it again, it's that good."

Further the mustache fad by picking up your copy today. Read the book The Today Show's Meredith Vieira declares, "I am personally offended by this book because my mustache wasn't included. However, I endorse it because I am, and always will be, a huge fan of Tom Selleck's stache."